The music genre of this magazine is an R&B magazine. The target audience for this magazine is people aged 13 to 21 this is for those who have an interest in R&B music and R&B artists also. This can be shown through the main image of ‘Chris Brown’ but also the copy that is involved on the magazine for instance Chris Brown was the chosen R&B artist to star on the cover of this magazine as he is well known in the genre of this magazines music industry also, as he is a teenager himself he would attract people of the same ages group as his own. They type of story’s shown on the cover are put on to gain its target audience of 13- 21 year olds.The Central image is of the celebrity artist Chris Brown all those that read the magazine will be aware of who this is as he is a R&B artist which reflects the music genre of this magazine, the main image on this magazine connotes that the magazine will have articles about him. The main image is framed in the centre the effect of this is that the main focus is of ‘Chris Brown.’ Through the mise en scene which is encoded through the acting Chris brown is using direct mode of address as he is looking forward as though looking at the reader, he is slouched over with his hands in his pockets this gives the magazine a more relaxed and casual impression. Through the costume the artist is giving the impression that the magazine is cool and composed, Chris Brown is dressed in a red t-shirt and dark jeans, he looks fashionable for the type of magazine Vibe is. Also the use of red and black costume the use of costume anchors the strapline ‘im still a virgin in your eyes.’ Also the use of props of the cap and jewelry worn by Chris Brown connotes that he is stylish. The use of long shot used signifies and helps the reader to portray Chris Browns acting on the magazine as it can easily be identified by the audience. The magazine is set in … this connotes that The color red is used a lot on this magazine cover as this contributes to the mood of the main image as it connotes strength and power showing the artist does look strong. It had bold fonts this looks cool and fresh this type of font is used to attract readers. Also are five types of colors used which are green, red, black, yellow and white this also suggests that there are loads of information and loads going on in this magazine.

The masthead of this magazine is called ‘Vibe’ shows you that the magazine is about music and is for a certain genre is looks cool and young. Also the main image is slightly covering the masthead which connotes that the magazine is well known to the audience. The readership for this magazine is young people as older people would not want to read a magazine called Vibe as this signify there is a lot going on and it sounds more informal which would reflect a younger audience.

The typeface used is all in bold and eye catching as this shows the straplines are all important to each other however the main strapline. The anchorage text says ‘Is that Chris Brown?’ this is a rhetorical question it is asking whether you actually know the real Chris Brown it connotes the idea that you may not know the artist that is posing on the front cover, it would draw you inside the magazine to read more of this article and find out if you do know him. The sue of rhetorical question helps to interest the audience as its almost speaking to the audience the main strapline which this helps the target audience to get involved and purchase the magazine because of this. Also the use of ‘that’ is a different font as it is italic as this adds tension for the reader and emphasis’ who that is as it questions the reader. Also the magazine uses statics for example ‘The 18 most official Ja rule songs ever’ this also catches the readers eye as the figure being used interests the reader as the magazine is being very specific. Also the reader is almost being told what this person believes ‘im still a virgin in your eyes’. As this adds tension to the reader ad the reader wants to know more about who this person is. The puffs on the front cover allow you to be given a hint about what are inside the magazine before buying and reading it, it gives you short snappy phrases and quotes to entice the reader to read the magazine. The magazine gives little hints and sentences that will draw the reader past the front cover into the rest of the magazine, its changes the colors of important words to allow the reader to be aware of the most important issues in the magazine.

The copy is placed either side of the main image and the main strapline is placed slightly over the image. This helps to show the reader the main strapline and the strapline that anchors the main image. Also there is also a skyline which is placed at the top of the magazine as it contains quick snappy sentences as this shows that the skyline is for the reader to have a quick glance at but is not as important to the straplines on either side of the main image. There is also pugs that are placed on the masthead on top of the ‘v’ and also the right hand corner of the magazine which the pugs are placed in a poison where the audience catches the attention of the pugs however they are not as important to the straplines that are either side of the main image.

The visual and verbal path of movement that the reader’s eye follows through this magazine is the main image to the masthead to the main strapline to the straplines on either side of image to the skyline then to the pug. This magazine consists of five layers which are the background then the masthead the main image the straplines and the pugs.