Rap up is a R&B and Hip Hop magazine as this is shown through the artists featured on the cover which are Keri Hilson, Teyana Taylor and Solange Knowles.


Masthead
The masthead connotes music it is also bold and black to catch the readers attention to what the magazine title is. The title reflects the content it helps to show the genre of the magazine which is a R&B magazine.

Skyline
The skyline “Nelly”, “G unit” which are the artists that are included in the magazine and this is short and snappy as this is to make the reader read on. And also this is enough to attract the consumer without giving away information about the feature in this magazine issue.

Straplines
The use of the “+” emphasises the fact the magazine is shown to be informal and also straight to the point. “Rick Ross” also the straplines are very short and affective as this helps to hook the reader and to purchase the magazine to find out more about the artists. The strapline “Stop and Stare’ this anchors the main image which emphasises to the reader to stop and stare at the main image which this connotes to the consumer to give the attention and concentrate on the three artists as it is almost like the audience has been commanded and told to ‘stop’ and ‘stare’ The straplines are positioned almost on the left and right side of the magazine this is the fact that the main attention is on the main image as the use of long shot used is shown through this as there actions are more important rather then the straplines as shown through the typeface used which is bold and small which has the effect on the magazine which is the main image is more important and the readers focus should be on the main image.

Main image
The three artists are shown on the magazine and through the use of mise en scene which is encoded by the costume they are all dressed fashionable and look like real artists which they are and this can be shown through the makeup as they are heavy madeup which connotes their fashionable and stylish side. The costume worn on them signifies the type of music genre they follow. Also two of them are in heels this helps to show the sexiness and attractiveness of the women. The use of props used of the glove goes well with the costume as it helps to show it is stylish. Also the use of the long shot shown through the acting it seems like they are dancing to the magazine as it seems they are and are feeling the music as this involves the reader to follow them and also helps to sell the magazine and the main image is shows what the theme of the magazine which is music and dancing to the magazine connotes this. And also helps to portray this.

Colour
The colours used on the magazine standout as the background of the magagazine is plain which makes the masthaead and the copy on the page standout with the use of colourful colours which are neon colours which include pink, orange yellow.


The colour used on the magazine are colourful and are neon colours which include pink, yellow. orange. The background of the magazine is grey/white background, with a black font used to standout on masthead. The colours used on the typeface reflects the main images of the women but the use of colour contributes to the mood of the image as they are happy which relates to some of the bright colours used on the magazine.


The issue number, barcode and date are written in smaller fonts and are placed at the bottom right corner and top right corner. These are key conventions for a magazine and are mainly used to purchasing reasons. Also the website used so the reader can commuincate with the magazine in other ways as the internet which they can find more information. The pupose of the issue number, bar code and date are written in smaller fonts and are placed in the corner. These are key conventions for a magazine and are mainly used to purchasing reasons. There are four layers used on this magazine which consists of the background then the masthead followed by the main image then the straplines that cover on top of the main image.

The repetition of the colours used on the magazine for example the colours used on the main images costume reflect the straplines which shows the repetition of colour used also the colour font used on the individual straplines are repeated as this helps to establish unified cohesive design as it can add a sense of controlled sophisication. The magazine has a certain flow to where the magazine draws the readers eye through the visual and verbal path of movement that the readers eye can follow through the page is on this magazine as the main coventions followed are is form the main image to the mastahead to the straplines.